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Wednesday, February 13, 2013

The Power of the Guest Pinner

Pinterest is like an internship, what you put in, is what you get out. The more you pin and interact with other pinners, the more attention your username and boards will receive in return. Some users and businesses, like Etsy, have taken pinning to the next level by inviting guest pinners to contribute to their boards.

Etsy utilized popular sellers on their own website, popular bloggers and other representatives from well known brands to attract more traffic to their boards. Inviting influential individuals to guest pin can give fresh insight to a board in a rut. Having the guest pinner promote the collaboration on their social media outlets will help to draw even more attention to the site and can help a business rapidly gain followers.

Guest pinners are one new aspect featured with Pinterest for Business. Other exciting, innovative ways to use Pinterest to promote a business include using the site as a sort of online focus group. Pinners can like and comment on products that businesses are promoting. It's overall a phenomenal way to get fast feedback from customers from all over the world.

Pinterest for Business is an exciting new addition to the already phenomenal online. Don't underestimate the power of inviting a blogger, a local celebrity, a famous/successful alumni, your company's CEO or it's Creative Director to contribute to your boards!


 

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